Every Day Life: menswear

We found fashion designer Jonas dancing to Italo-disco tunes in a store on a very cold day on Broadway Market. But it wasn't his moves that caught our eyes, no siree! It was the imaginative designs on his t-shirts and jumpers. Geometric shapes play with nature-inspired patterns on these lovely garments.

At £25 for a t-shirt, they may not be the cheapest out there, but they're less than you'd pay at Liberty for something much less inspiring. Mind you, if you pop down to see Jonas on Broadway Market, you could try and negotiate a good price by throwing some shapes for him.

"I love the freedom of working for myself. But I hate having cold fingers on days like these".

Name: Jonas Altman, 32
From: Shoreditch, London
Is: Fashion designer
Brand/label: Every Day Life

Jonas sells Every Day Life on Broadway Market in Hackney on Saturdays. No One (Shoreditch), Gloria's (Dray Walk) and The Social (Hampstead) also stock his designs. You contact him via this site.

Love Me Again: fashion

Tracey Cliffe swapped a life of dressing actors for movies, TV shows and theatre for fashion design with a twist - she takes discarded clothes and makes new garments out of them (like the dress she's holding up, a snip at just £30). It's a bold step but Tracey is ambitious and doesn't shy away from hard work. Since she started Love Me Again in November 2008, she's set up a shop in Manchester and travelled down from the North to show her gorgeous work to us Londoners.

"I try to keep things as simple as I can so that I can keep things cheap!"



Name: Tracey Cliffe
From: Manchester
Is: Fashion Designer
Brand/label: Love Me Again

The Love Me Again boutique can be found at Afflecks Palace, 52 Church Street, Manchester, M4 1PW.
Tracey's clothes are also stocked at The Third Estate in Leeds at the Meridian Centre. She can also be found at the Sunday Upmarket at the Truman Brewery on Brick Lane.

Bi Chen: bags and purses

MC Escher meets Gaultier in Bi Chen's bags and purses. Chen blends monochrome with bold metallics to make very soft leather bags and purses that cost from around £6-£40.

"I'm not here to make money. Actually, it's very difficult to make a profit as each one of these pieces takes a very long time to make. I'm here to meet new people."

Name: Pi-Yeng Chen (29)
From: Holloway, London
Is: Fashion Designer
Brand/Label: Bi Chen

You can find out more about Chen on her MySpace. If you want to buy anything from her, check out her Etsy shop or catch her at the Truman Brewery's Backyard Market.

Lovelymonstory: fashion and accessories

If you bred a Pokemon with the members of a nu-rave band and gave the offspring some t-shirts and a screen-printing machine, they'd probably end up creating something like these lovely garments from Nalina and her boyfriend. And at just £12, one of these tees costs the same as a round at the pub!

"I like it when people come to the stall and tell me that they like our designs!"

Name: Nalina Tangkanokvitaya, 25
From: Bangkok, Thailand
Brand/Label: Lovelymonstory

Check out their website here for more designs. Nalina and her boyfriend can be found at the Truman Brewery's Backyard market on Saturdays and Sundays.