Sunday, 1 February 2009

Every Day Life: menswear

We found fashion designer Jonas dancing to Italo-disco tunes in a store on a very cold day on Broadway Market. But it wasn't his moves that caught our eyes, no siree! It was the imaginative designs on his t-shirts and jumpers. Geometric shapes play with nature-inspired patterns on these lovely garments.

At £25 for a t-shirt, they may not be the cheapest out there, but they're less than you'd pay at Liberty for something much less inspiring. Mind you, if you pop down to see Jonas on Broadway Market, you could try and negotiate a good price by throwing some shapes for him.

"I love the freedom of working for myself. But I hate having cold fingers on days like these".

Name: Jonas Altman, 32
From: Shoreditch, London
Is: Fashion designer
Brand/label: Every Day Life

Jonas sells Every Day Life on Broadway Market in Hackney on Saturdays. No One (Shoreditch), Gloria's (Dray Walk) and The Social (Hampstead) also stock his designs. You contact him via this site.

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